Streetwear brand born in 2003 inspired by the urban lifestyle and the youth culture. Both for him and for her, Coolway designs unique garments for day-to-day life, boosting authenticity and people who stay true to themselves and refuse to be told who they should be.
Comparing yourself to others is an act of self-violence against your authentic self. Designed and crafted to make people feel comfortable with who they truly are. Their own passions, ambitions, attitude and personality.
Made for people whose purpose is to be the best version of themselves day in and day out. Who are crazy enough to believe they can do anything they set their mind to.
Coolway was born for those who believe in their way of looking at things and don't need to follow the herd to express themselves. Outside of the canons and cliches, we identify with people who are not extraordinary because of their looks but because of their originality. We reject labels.
“LIFE GOES BY WAY TOO FAST TO SPEND OUR LIVES TRYING TO FIT IN. NO FEELING COMPARES TO THE FREEDOM OF FINDING WHO YOU ARE AND JUST BEING THAT.”
